Copyright © 2011 Caroline Cecil Associates Limited registered in England no. 5248175
T: 020 7610 4110
A Corporate and Financial PR consultancy based in London
Here are examples of sectors in which we work and projects we have undertaken:
View in-depth case studies of some of our work.
We have worked with the in-house team on a range of communications projects, providing support and an outside perspective. Our understanding of the working of the firm and the profession meant that we could be trusted to devise and run projects independently.
We improved the clarity of design and writing of annual mortgage mailings, this client’s most important customer communication.
We were asked to provide support for the busy NatWest in-house communications team when they needed extra capacity and an outside perspective.
We advised this drug discovery and development group on its AIM launch and designed the corporate identity and website.
We ran a training programme for staff of this travel business to help them to raise the level of their communications activities.
We devised a web-based, customer benchmark research study for this packaging and food processing company and trained an in-house team to handle the tracking research.
We devised an international campaign which secured overwhelming support for the rescue of one of the world’s largest insurance insolvencies. In regular updates on the run-off, we reiterated the key facts to the changing cadre of media, keeping in mind the need to keep the communication of complex messages as succinct as possible. We also created an in-house newsletter to improve internal communications worldwide.
We initially advised on communications surrounding the departure of the eponymous founder. We were subsequently retained to advise on and implement marketing, communications, and corporate identity programmes.
View the case study.
We were called in to improve the complaints-handling team’s letter-writing skills which led to our being asked to advise on other confidential projects.
We devised and managed a major arts project that created immense public interest and goodwill, and reinforced the client’s national brand and reputation within its local community.
As a fully-integrated part of an in-house team, we completed a major and highly sensitive communications programme for Pearl’s staff and customers. Our re-designed customer statements and letters led to a Plain English Campaign award.
We gained constructive media coverage for a management consultancy, which has generated new business leads and established the senior partner as an industry commentator. We helped to restructure a major research study to give it more impact.
Senn Delaney, which advises the world’s largest organisations on corporate culture, approached us to raise the firm’s profile. We helped to refine the message and initiated a media relations programme, which has generated quality coverage of their work.
We devised, wrote, produced and promoted the Bowmark Entrepreneurs’ Index. The Index provides quality trend data and has generated valuable editorial coverage in national and trade media for Bowmark’s target sectors.
View the case study.
Initially we provided PR advice for three retail transactions – the sales of Maplin Electronics and Paperchase, and the refinancing of Wagamama. Subsequently we were retained to raise the firm’s corporate profile.
View the case study.
We ran a highly successful media campaign securing a much higher profile for this private equity house. We also devised the Gresham Monitor, a biannual survey of mid-market companies, creating new benchmarks to assess the performance of this key sector of the UK economy.
We worked with venture capital firm, Quester, to raise the firm’s profile and to support its venture capital trust launches.
We provided strategic support and advice during the maternity leave of the in-house public affairs manager.
We were brought in to help train the junior public relations team. As their skills and experience grew, we worked with them to develop the public relations programme.
We planned a campaign to highlight the brand and put the body representing Britain’s taxation professionals firmly and permanently in the public arena. Now the Institute has an established reputation for setting the agenda for the radical improvement of taxation legislation.
We have run training seminars for the corporate finance team to help maximise the impact of their activities across the different stakeholder groups.
Our work for professional bodies and member organisations has often involved improving their communications, primarily to attract new members.
Where required, we have helped these organisations to develop a PR strategy to support their corporate thinking and further their business objectives. We have trained spokespeople; developed themes and news stories; and run workshops to improve the communications skills of in-house teams.
Our skills include creating networking opportunities for members, providing training as appropriate; arranging conferences and seminars with high profile speakers; and running, and popularising, less formal events. We help maximise PR opportunities for officers, whose time is limited by full-time jobs, by capitalising on tactical PR opportunities, writing speeches, ghosting articles and developing briefing packs.
Our success has consistently been measured by growing membership lists, better attendances at meetings, improving media profiles and greater member satisfaction.
We researched and wrote the material promoting a successful centenary fund-raising campaign. Following briefings, we produced a draft which we reviewed with the team so clarifying and focusing the messages.
We promoted the launch of an international management programme for senior executives across Europe.
Working with the different groups and teams within the organisation, we advised on the development and implementation of a comprehensive internal communications programme to explain and facilitate a major transformation.