Case study

 

Professional bodies 

High level networking, profile-raising, increased member satisfaction.

 

Our work for professional bodies and member organisations, such as the Chartered Institute of Taxation and the Chartered Institute of Management Accountants, has often involved improving their communications to raise their profile and attract new members.

 

We have helped them develop a PR strategy to support their corporate thinking and further their objectives. We have trained spokespeople, helped them to articulate a narrative about their organisations, written speeches, ghosted articles, and run workshops to improve the communications skills of in-house teams.

 

We have also devised networking opportunities for members by creating and arranging conferences and seminars with high profile speakers, as well as less formal events.

 

Caroline Cecil also played a leading role both in rejuvenating the Chartered Institute of Public Relations Corporate and Financial Group - which won an industry award under her chairmanship - and in running the Reform Club Media Group.

 

Our work has consistently resulted in growing memberships, better attendances, improved media profiles and greater member satisfaction.